No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Enrolled
Wait Listed
Personal Calendar
Speaking
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
This web page is not optimized for viewing on a mobile device. Visit this site in a desktop browser to access the full set of features.
INBOUND 2016

Scientific Secrets of Superpowerful Storytellers: Techniques to Spur Action

Session Speakers
Session Description

As I drove to work today, banging my car into the gaping potholes on Grand Ave, I saw a Colgate ad, a billboard for CRM software, and because it’s Portland, ads for twelve marijuana shops. As I bumped along, I thought how all these ads inundated my subconscious like a tidal wave. Will I buy Colgate today? CRM software? No. I’ve become comfortably numb to the ads all around. On average, 5000 ads bombard the consumer every day. Think about that. And nearly all will fail to inspire action. What a waste of business resources, I thought, as I jostled down the road. But there is a better way that most companies haven’t discovered, which means a huge opportunity for the few that nail it. I’m talking about storytelling. Not the recounting of facts... REAL storytelling. A well-crafted story’s ability to spur action is backed by extensive scientific study. I’m here to share actionable techniques that will let you in on the secret superpower we all have within us to affect meaningful change.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room may change.